Multidimensional Scaling: High-Tech Sociometry for the 21st Century
Keywords:
SociometryAbstract
Multidimensional scaling (MDS) has been available since the 1950s, but it has not received widespread recognition in sociometry. In this article, the authors briefly trace the history of MDS and explain why MDS has been used infrequently in sociometry; they then illustrate how it can be used effectively as a diagnostic intervention for management consulting. A case is made for greater application of MDS as a diagnostic and intervention strategy with small groups. The authors predict that MDS will be the high-tech sociometry for the 21st century.
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