Research Report: Intrapersonal Communication and the Placebo Effect
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PlaceboAbstract
Pain is a mystery. Contrary to what we might expect, the severity of a wound often has little to do with how much pain a person feels. And even more amazingly, perhaps the most widespread pain reliever is a sugar pill or its equivalent. Studies show that the sugar pill or placebo is half as effective as aspirin, the most popular over-the-counter pain killer.
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